Premium Basics

Intention + Invention

Elevated Essentials

Taking all-day comfort to new heights. Made with luxurious and sustainable materials that are good on your Skin & good for the Environment.


Designed in California

A journey to create the best fitting and most comfortable wardrobe staples.

Premium Basics That Last

Designed for everyday wear. Featuring amazing color retention, durability, and softness. Made 100% from responsibly sourced organic U.S. Pima cotton.

Elevate Your Game

The softest T-shirt you’ll own. Take your workouts to the next level with our Performance Pima, constructed with Ultra Soft tri-blend of fabrics engineered to maximize comfort and performance.

Customer reviews
Customer reviews
It's the softest shirt I've worn to date. Hands down a must add to your collection. Perfect for the gym or date.
— Kirk H.
Customer reviews
Quickly became my favorite brand to wear. Fits just right, soft, feel great in this
— Devan A.
Customer reviews
Comfortable. Well constructed. Practical. Doesn't retain odors. Worthwhile.
— Paul W.